NMC: For every pregnancy

19th July 2023

NMC have launched their campaign with a key message to women using maternity services. 

No matter what path is right for you, your midwife team is there to help you find your way.

Whatever questions you have, speak to your midwife team. 


The NMC is the independent regulator for nurses and midwives in the UK, and nursing associates in England. Their vision is safe, effective and kind nursing and midwifery practice that improves everyone’s health and wellbeing. As the independent regulator of more than 788,000 nursing and midwifery professionals, NMC have an important role to play in making this a reality.

Their new information campaign, For every pregnancy, focuses on the partnership between women and their midwives in the antenatal period. This work aims to increase people’s understanding of what they can expect from their midwives and how they can make informed decisions about their care alongside them.

Through emotionally engaging content and material, NMC aim to empower people in their relationship with their midwife team.

Feedback from stakeholder organisations, pregnant women and midwives helped refine the messages and imagery and ensure the materials have relevance and impact. Find out more at: www.nmc.org.uk/everypregnancy